Greenville Country Club’s The River & Rooster is a periodic newsletter sent to all members sharing club updates and member news. At the onset of 2016, GCC’s Leadership decided to revamp its communication suite in response to its growing membership and the construction of the new clubhouse. To adapt to the ever-changing world of communications, the Leadership Team decided to revitalize The River & Rooster, as it functions as the Club’s major outlet of communication. Instead of a traditional newsletter, the new River & Rooster is a quarterly brochure that features member spotlights and stories, an expanded calendar of events...

Flourish teamed up with Greenville Water System to produce a new fact sheet piece for the company to use for various meetings and events. The goal was to create a piece that was aesthetically interesting, while conveying key stats and facts in an easy-to-read manner. Flourish provided copy and creative management for the “By the Numbers” piece, building upon previous brochures the company used in the past. We envisioned a sleek and clean (dare we say fluid?) design consistent with Greenville Water System’s current brand style and color scheme. Greenville Water System has been providing exceptional water service to the...

As part of our work with Coldwell Banker Caine, Flourish created a residential branding campaign to help united the company’s marketing and promotional efforts. Real estate is all about relationships, so we wanted to bring those relationships front and center in the branding campaign. We came up with the “Home is…” campaign. The idea is to make the ads more personal to connect with potential buyers and sellers – the same as the Coldwell Banker Caine realtors do every day. They create relationships and connect with their clients. The ads portray moments and memories that are only found at home....

Recognizing the power of digital marketing to reach prospective clients, the lead attorneys at Bannister, Wyatt & Stalvey, LLC approached Flourish to create a digital marketing strategy that would give this nearly 40-year-old law firm a leg up in the Greenville market. The first order of business was to refresh the firm’s website – bannisterwyatt.com. While the website was relatively new with an impressive design, it had no visibility to search engines and lacked a mobile-friendly presence. Many of Bannister, Wyatt & Stalvey’s criminal defense clients are seeking an attorney within 24 hours of an arrest and often from a...