Greenville Country Club’s Newsletter Receives a Facelift

Greenville Country Club’s The River & Rooster is a periodic newsletter sent to all members sharing club updates and member news. At the onset of 2016, GCC’s Leadership decided to revamp its communication suite in response to its growing membership and the construction of the new clubhouse. To adapt to the ever-changing world of communications, the Leadership Team decided to revitalize The River & Rooster, as it functions as the Club’s major outlet of communication. Instead of a traditional newsletter, the new River & Rooster is a quarterly brochure that features member spotlights and stories, an expanded calendar of events...

Guess what? We won!!

Saturday night Flourish arrived at the 2016 Greenville American Advertising Awards full of anticipation and left carrying three ADDYs! We won a Gold ADDY for our, “Home Is…”, Magazine Advertising Campaign for Coldwell Banker Caine. In addition, we won two Silver ADDYs, one in Integrated Communications for the 40th Anniversary of The Assault on Mt. Mitchell and the other for Flourish’s website. This was our first time entering work for the ADDYs and we are so proud of our team’s hard work and dedication to creating outstanding work for our clients. Our Gold ADDY for Coldwell Banker Caine will now...

Ten at The Top Upstate Regional Summit

Building on the successful 2014 Upstate Regional Summit: Re-Checking Our Reality, Ten at the Top is pleased to announce its 2016 Upstate Regional Summit – “Creating a Leading Region” – will take place on Tuesday, Sept. 13 at the TD Convention Center. The 2016 Summit will provide a unique opportunity for business, community, civic leaders and interested stakeholders from across the region to share ideas and discuss how to work collaboratively to ensure the Upstate region continues to enhance the economic vitality and quality of life for all residents. The 2016 Upstate Regional Summit, presented by Blue Cross and Blue...

Flourish’s Work Honored with Nine MarCom Awards

In its first year of participation, Flourish earned nine MarCom awards during the 2015 international competition: two Platinum Awards, four Gold Awards, and three Honorable Mentions. The 2015 competition for marketing and communication professionals drew more than 6,000 entries from 34 countries in a range of categories including print, digital media and strategic communication. “We are so thrilled for our clients,” stated Jamie Prince, founder and principal of Flourish and its sister company Flourish Events. “Being the first year we have participated, we didn’t quite know what to expect. It’s always reassuring to know that your work stands at the...

Trick-or-Treats That Everyone Can Eat

If you live in a kid-friendly area, you know that, come October 31, plenty of ghosts and goblins will be knocking on your door. It’s time to start your Halloween shopping list, which is sure to include a lot of candy for your trick-or-treaters. Before you hit the store, we want to offer some great suggestions for neighborhood kids who may have special dietary restrictions, so you can be prepared for whoever comes knocking! Allergen-Free Candy This list contains candies that do not contain gluten or any of the top 8 allergens (wheat, milk, soy, eggs, peanuts, tree nuts, fish...

Our Work: Greenville Water System By The Numbers

Flourish teamed up with Greenville Water System to produce a new fact sheet piece for the company to use for various meetings and events. The goal was to create a piece that was aesthetically interesting, while conveying key stats and facts in an easy-to-read manner. Flourish provided copy and creative management for the “By the Numbers” piece, building upon previous brochures the company used in the past. We envisioned a sleek and clean (dare we say fluid?) design consistent with Greenville Water System’s current brand style and color scheme. Greenville Water System has been providing exceptional water service to the...

DISLIKE! The Importance of Social Graces on Facebook

A few weeks ago, Facebook CEO Mark Zuckerberg confirmed that its development team was working on a “dislike” button as a counter to the “like” button. For years, there has been a running conversation about the desire for a dislike button, and Facebook is finally addressing the call. But what exactly does this mean for the spirit of social media or the social media landscape? Facebook has always been hesitant to add a dislike button feature, as they felt it would create discontent and even animosity among users. Now, the company feels it is important to provide another way to...

Coldwell Banker Caine Residential Branding Campaign

As part of our work with Coldwell Banker Caine, Flourish created a residential branding campaign to help united the company’s marketing and promotional efforts. Real estate is all about relationships, so we wanted to bring those relationships front and center in the branding campaign. We came up with the “Home is…” campaign. The idea is to make the ads more personal to connect with potential buyers and sellers – the same as the Coldwell Banker Caine realtors do every day. They create relationships and connect with their clients. The ads portray moments and memories that are only found at home....

Bannister, Wyatt & Stalvey’s New Website

Recognizing the power of digital marketing to reach prospective clients, the lead attorneys at Bannister, Wyatt & Stalvey, LLC approached Flourish to create a digital marketing strategy that would give this nearly 40-year-old law firm a leg up in the Greenville market. The first order of business was to refresh the firm’s website – bannisterwyatt.com. While the website was relatively new with an impressive design, it had no visibility to search engines and lacked a mobile-friendly presence. Many of Bannister, Wyatt & Stalvey’s criminal defense clients are seeking an attorney within 24 hours of an arrest and often from a...

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