After nearly a year of planning, Flourish Events successfully executed the 40th Anniversary of the Assault on Mt. Mitchell and Marion cycling event. It was an exciting change of pace to work on a sporting event, one that has such clout in the cycling community.
The Assault on Mt. Mitchell took shape 40 years ago when John Bryan, an early Freewheelers of Spartanburg club member, set out with a group of cyclists to ride from Spartanburg, SC to the highest peak east of the Mississippi River – Mt. Mitchell in North Carolina. John and those club members completed this arduous 103-mile ride, climbing more than 10,000 feet, and before he knew it, the ride evolved into a formal event know as The Assault on Mt. Mitchell. In 1993, a sister ride to Marion, NC was created to open the event up to additional riders who might not be up for the Mt. Mitchell encounter but were looking for a challenging ride.
The logistics involved in planning The Assaults were…comprehensive, to say the least! The ride’s full course is 103 miles long, traveling through two states, five different counties and the government entities of the Blue Ridge Parkway and the Mt. Mitchell State Park. After an intense climb to the top, all cyclists and their bikes were bused off of the mountain back to Marion State Park, where a post ride BBQ celebration was held.
Flourish Events was hired to fill the role of Ride Director and handled all aspects of The Assaults. The scope of work included event promotions, marketing and public relations, event registration, merchandising and vendor management, communications and permitting with the park services, and coordination of EMS and Police personnel within five counties – all while managing more than 300 volunteers and almost 1,000 riders! But the results were amazing. Both the community and the press got behind the ride, and helped us make this landmark anniversary memorable. Below are just a few of the many press pieces that resulted from our work:
The 40th Anniversary ride was truly a once in a lifetime experience. Our team enjoyed working alongside of volunteers, Freewheelers club member, professional personnel and riders to make this event a memorable event for everyone involved!