George Hincapie to ride in the 2016 Assault on Mount Mitchell

AOMM_George Hincapie_approved 1The Freewheelers Cycling Association is pleased to announce that internationally-acclaimed retired professional cyclist George Hincapie will be riding in the 2016 Assault on Mount Mitchell, scheduled for May 16, 2016. Hincapie, a world-champion cyclist with many professional victories to his credit, is no stranger to The Assaults course as he has ridden the course several times.

“I am excited to be partnering up with The Assaults once again,” stated George Hincapie. “The Assaults is one of the original mass participation cycling events in the Western Carolinas, and Hincapie Sports is also proud to be the jersey provider for the ride. I look forward to riding up Mount Mitchell again.”

During his 19-year professional career, Hincapie was known as a premier cyclist and valued teammate. He has competed in many world-renowned events, including the Olympics, the Ronde van Vlaanderen races, Paris-Roubaix, the Tour de France, Milan-San Remo and US National Road Race. After his retirement in 2012, Hincapie has become immersed in his business interests: Hincapie Sportswear, the Hincapie Sportswear Development Team, Gran Fondo Hincapie and Hotel Domestique.

The Freewheelers Cycling Association is excited to welcome George Hincapie back to The Assaults for another ride.

“We are thrilled George Hincapie has chosen to join us for the 2016 Assaults,” said Katie Jordan, Director of The Assaults. “The Hincapie brand is strong and well known locally, nationally, and internationally, so George’s participation will further enhance this one-of-a-kind, premier cycling experience.”

Registration is now open for The Assault on Mount Mitchell and its sister race, The Assault on Marion. Participants and cycling enthusiasts can also purchase Hincapie Sportswear kits and other merchandise online now.

About The Assaults

A bucket list ride for serious cyclists, The Assaults is one of the most intense, premier cycling experiences in the Southeast, and draws a full field of nearly 1,000 cyclists from across the world each spring to ride from Spartanburg, S.C. to either Marion, N.C. (74.2 miles) or the top of Mount Mitchell (102.7 miles). To learn more, register, sponsor or volunteer, visit or email


About The Freewheelers Cycling Association

The organization behind The Assaults, The Freewheelers is a Spartanburg, S.C.-based, 501 (c)(3) nonprofit community service organization founded in 1973. The Freewheelers’ mission is to provide education and promotion of bicycle safety and a forum for amateur sports competition and touring. To learn more about The Freewheelers, visit their website at


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