Blue Ridge Mountain Club Opens Club Facilities in Mountaintop Village

Hundreds celebrate Watson Gap Village’s grand opening during community’s Summer Soulstice festival

Blowing Rock, N.C. – Blue Ridge Mountain Club (BRMC) officially opened its completed Amenity Center at Watson Gap Village during the community’s popular Summer Soulstice festival on Sat., June 23. Poised to be a true social center for a thriving and vibrant community of families who have settled here from across the country, Blue Ridge Mountain Club’s Amenity Center in Watson Gap Village includes the following indoor/outdoor spaces: the new Jasper Clubhouse and Lookout Grill, the Ascent Wellness & Fitness Center and the Great Lawn.

“We dedicate these new facilities — the Ascent Wellness & Fitness Center, Lookout Grille and Jasper Clubhouse – to the Blue Ridge Mountain Club community,” Jim Pitts, BRMC’s General Manager, said before hundreds gathered to celebrate the occasion. “We are committed to do all we can as an operations team to serve our members and nurture the spirit of building community.”

“We had been coming to Blowing Rock for years from Charlotte looking for mountain property and we fell in love with Blue Ridge Mountain Club from the second we entered the gates” Joy Mull, BRMC homeowner since 2016, said. “We plan on taking full advantage of the fitness center, and the restaurant at the Jasper Clubhouse will be a wonderful way for us to meet other families.”

Watson Gap Village: 270 Degrees of 50-Mile Views

In its entirety, Watson Gap Village was envisioned and then developed to be the primary gathering place for the families of the Blue Ridge Mountain Club. The property’s Watson Gap region was especially chosen for the Village on account of its centralized location amid the 6,000-acre community and its 270 degree viewshed, stretching 50 miles. Whether enjoying a concert on the Great Lawn, a glass of wine in the Fire Garden or a spinning class, one can see as far as Charlotte, N.C. and Snake Mountain on the border of N.C. and Tenn.

Grady Woods, project architect and recipient of Golf Inc. Magazine’s 2016 Clubhouse of the Year award, designed Blue Ridge Mountain Club’s Watson Gap Village, including its Amenity Center. Adam Rice from New Leaf Builders is the contractor on this development and Steve Wyda and Ryan Blau from Vision Design PA are the landscape architects.

Devised of three main facilities, the Amenity Center at Watson Gap Village serves Blue Ridge Mountain Club’s membership whether they be full-time or seasonal residents. It includes three main facilities: The Jasper Clubhouse and Lookout Grill, The Ascent Wellness & Fitness Center and The Great Lawn, all of which feature traditional mountaintop allure with progressive, sleek elements.

The Jasper Clubhouse and Lookout Grill

Serving as the social center for the Watson Gap Village, the Jasper Clubhouse and Lookout Grill cover 5,800-square feet and feature a Great Hall that seats approximately 100 people for dining and sizable events. Its impressive, six-foot-wide fireplace can hold a piece of wood measuring four feet in length and allows for a large party to gather around its hearth, ideal for winter evenings. The Great Hall opens up almost entirely to the porch, which can function as a music stage and seats 50 people comfortably for dining. The ladies room features a bridal suite.

There is also an intimate grill room adjacent to the terrace with overhead doors as a further commitment to the indoor/outdoor BRMC experience. Its U-shaped bar features a 50-mile view. The space can be converted for both large parties or intimate gatherings, depending on the need.

The Clubhouse’s veranda, appropriately called Lookout Terrace, is 3,000-square feet of multipurpose space that can be programmed for play or practicality. Lookout Terrace is outfitted with lights for day and evening use and has multiple sitting areas, including the Promenade and Lookout Fire Garden.

The Fire Garden features a fire ring or council fire which is an eight-foot-wide circular fire enclosed in a protected area on the western edge of the terrace, so that members and their guests can gather at any time of day and at any time of year with ease. Lookout Terrace lights up the night sky and keeps members warm with its grill terrace fire pit and fire bowls defining both east and west entry points.

The Ascent Wellness and Fitness Center

The 5,200-square foot Ascent Wellness & Fitness Center includes the Movement Studio, which is complimented by rolling overhead door access to the grass terrace for outdoor fitness programming. The weight and cardio rooms showcase 50-mile views with first in class fitness equipment. The cardio room’s floor is specially designed to absorb the shock of people jumping and running atop it, providing additional cushion to the members’ joints. There is an outdoor lounge terrace as well as an indoor quiet room for post-workout cool downs.

The spa area features a large massage room that can accommodate couples, each with a luxurious bathroom featuring a private steam shower. The dual-gender dry sauna fits 12 people and has 50-mile views overlooking the Blue Ridge’s mountains and valleys. Future plans include the addition of a terrace for relaxation and an outdoor hot tub that will also host the Center’s jaw-dropping views, further enhancing the indoor/outdoor experience.

The Great Lawn

The Great Lawn is adjacent to the Great Hall porch and is a large outdoor space for multiple functions including play and as an amphitheater for musical events. The space is intended to fit a 100-foot-long tent for various special occasions. A long pedestrian promenade borders it on the south and overlooks a 50-mile view, allowing members an expansive area to utilize and enjoy.

Attendees of the annual Summer Soulstice festival were the first to experience the Amenity Center in its entirety. Summer Soulstice is a free outdoor live musical event that opened with the Shelby Rae Moore Band followed by the sounds of Soul Benefactor. Filled with music and family fun, Summer Soulstice featured al fresco dining, games on the Great Lawn and a bonfire at the new Jasper Clubhouse and Lookout Grill. Blue Ridge Mountain Club’s 2018 Summer Soulstice benefitted Hospitality House, which serves as a homeless shelter facility for seven rural North Carolina mountain counties.

“Blue Ridge Mountain Club is very community-driven, so it’s fitting that Summer Soulstice is open not only to our members but also to the surrounding area residents as well, so they can get in here and see all of the incredible things we’re doing,” Hutch Johnson, Blue Ridge Mountain Club resident and Durham, N.C.-based home designer, said. “I’m proud to be a part of a club that is benefitting its community with an event like this.”

About Blue Ridge Mountain Club

In the heart of the High Country of North Carolina, Blue Ridge Mountain Club is, literally and figuratively, a community on the rise. It spans more than 6,000 acres and offers a sanctuary of picturesque mountaintop living amid some of the highest ridgelines at the crossroads of Blowing Rock’s charm and Boone’s conveniences. The mission of Blue Ridge Mountain Club is to continuously nurture the spirit of community by creating meaningful places that facilitate authentic family experiences that become the hallmarks of heritage and tradition across multiple generations. To learn more, call 828.414.3949, visit or visit Blue Ridge Mountain Club at the Trailhead Welcome Center at 1116 Main Street Suite 2, in downtown Blowing Rock, N.C.

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