Recognizing the power of digital marketing to reach prospective clients, the lead attorneys at Bannister, Wyatt & Stalvey, LLC approached Flourish to create a digital marketing strategy that would give this nearly 40-year-old law firm a leg up in the Greenville market. The first order of business was to refresh the firm’s website – bannisterwyatt.com. While the website was relatively new with an impressive design, it had no visibility to search engines and lacked a mobile-friendly presence. Many of Bannister, Wyatt & Stalvey’s criminal defense clients are seeking an attorney within 24 hours of an arrest and often from a mobile phone. Bannister, Wyatt & Stalvey needed a mobile-friendly, search-optimized website so clients could quickly and easily learn more about the firm and its services.
Flourish redesigned bannisterwyatt.com taking a mobile-first approach. We utilized a format that put the phone number and call-to-action for Bannister, Wyatt & Stalvey within the first mobile screen and a simple contact us form within a few scrolls. We also selected engaging photos with strong messages to slide across the home page, giving visitors a quick, visually-appealing glimpse at the firm’s unique selling points. Finally, we focused on content. Bannister, Wyatt & Stalvey offers experienced legal counsel in a broad range of areas from DUI defense to spousal support to home foreclosure. We drafted copy to explain these areas of practice and ensure search engines recognized Bannister, Wyatt & Stalvey as seasoned, experienced attorneys.
Two weeks after launching bannisterwyatt.com, the results are very positive. Not only does the firm have a mobile-friendly website that clearly defines the brand promise, the site’s robust content marketing approach is proving a big win with search engines. The site has reached first page search rankings for most of the targeted keywords identified and continues to climb. We are excited to see this much progress in such a short time frame and expect the numbers to continue to rise as the quality score increases. These early results are a strong indicator of the project’s success.