On April 30, Flourish brought home the gold…or rather, the Mercury! The South Carolina Chapter of the Public Relations Society of America (SCPRSA) hosted its annual awards banquet called the Mercury Awards, which recognizes the state’s best public relations campaigns and tactics from the past year. More than 40 awards were presented at this year’s banquet – appropriately themed PR in the Palmetto State: A Tradition of Excellence.
PR professionals from across the state gathered in Columbia to toast award winners throughout the evening. Flourish received a Mercury Award of Excellence in the Events and Observances (Seven Days or Fewer) category for its work with Ten at the Top’s Upstate Regional Summit. The Award of Excellence is the highest achievement in its category.
Held once every five years, Ten at the Top’s Upstate Regional Summit highlights accomplishments in the Upstate and provides a forum for community leaders to network and collaborate to improve the Upstate. We were tasked with taking this second year event, and growing it to a community mainstay through an integrated communications campaign. Surpassing its attendance goal by nearly 100%, we were able to grow awareness and support for the event over a five-month period.
It was an absolute honor to be recognized among the best of the best in the state and to produce an award-winning campaign for such a valued client! This is one of the highest honors you can receive regionally, and it is a true testament to the work our team does. There’s no “I” in team after all, but we wouldn’t have it any other way. Congratulations, Flourish!