Emily Shepherd is a digital expert with 20+ years developing high performance digital marketing campaigns for brands and agencies in the United States. Most recently she overhauled digital marketing practices for Rack Room Shoes & Off Broadway Shoe Warehouse, establishing an in-house media team and increasing return on ad spend three fold in just two years. She has worked across dozens of industries for well-known US national and regional companies like Bloomin’ Brands (Outback Steakhouse, Carrabba’s, Bonefish Grill), Remax, Suntrust Bank, BB&T, Pultegroup, Rack Room Shoes, Off Broadway Shoe Warehouse, The Body Shop, Club Med, and Equifax. 



She has experience within healthcare & pharmaceutical, B2B, banking, education, retail, technology, and travel related industries. Her digital expertise spans media planning, search & social advertising, search engine optimization, programmatic display/video buying, customer segmentation development, and advanced marketing analytics.