With a desire to provide incredible service and comprehensive insurance coverage for individuals across Upstate South Carolina and Western North Carolina, Penny Insurance Agency has one focus: ensuring that you, your family and your most important belongings are covered from whatever comes your way.
Penny Insurance came to flourish in late 2014. Although they had already been working with an agency, the company wanted to increase awareness of their brand in the larger areas of Upstate South Carolina and Western North Carolina, as well as with clients of high net worth. As a nearly century-old, family-owned business, Penny Insurance had a unique opportunity to capitalize on their decades of experience and service, and reach a wider range of clients and customers.
I spent the last three days at Wharton Business School, with Chubb Insurance, studying data analytics. (Sounds like a party!) I shared the report and analysis on our digital campaigns that flourish provided to me and everyone, and I mean everyone, was very impressed! The President of Chubb Personal Lines, Chubb Data Analyst, Wharton Faculty and the Agents were all blown away. Everyone at flourish should be very proud of the work you are doing for us and, I am sure, for all of your clients.
Realizing that to go head-to-head with competitive national brands would be extremely costly and difficult, flourish began by identifying Penny Insurance’s points of difference—mainly, their ability to provide exceptional, customized service to their clients. With that in mind, the team began to seek out the ideal client—someone with high net worth who saw the value in both protecting their assets, as well as receiving highly personalized service.
In order to achieve these significant goals, flourish implemented a variety of marketing strategies to both grow awareness of the insurance agency -
As a result of an incredible amount of focus and hard work with the Penny Insurance team, we were able to see significant results in a short amount of time.