COVID-19 Update: Our team is working remotely, from our home offices, during this unprecedented time.
Please reach us as you normally would, via phone, text, or email.

Coldwell Banker Caine honored as Best Place to Work

Coldwell Banker Caine has received a 2016 Leader Award for Best Place to Work, one of seven awards given annually by the editors and advisory board of Business Black Box magazine. “In every workplace, culture is important,” says Jordana Megonigal, Publisher of Business Black Box. “Coldwell Banker Caine has shown, through their corporate culture, a long-term value on their culture, their people, their careers, and ultimately, their successes. It is for this reason that they were selected for this award, and we are excited to see how they represent those values in 2016.” Nominated by its own staff of real...

Visual Marketing Content: Visual Trends That Are Truly Universal

A company’s website is one of the biggest and useful marketing tools. The internet plays an integral role in daily lives. It’s the place most consumers go when contemplating a purchasing decision. The decision starts with typing a few words into a search engine, which allows for a business to be noticed by a potential new customer. Today, if your company or business doesn’t have a website, there is a good portion of consumers that will not even consider you as an option. Websites make it easier for people to find and read up on your product, good, or service....

Welcome, The Heirloom Companies!

The Heirloom Companies has joined the Flourish Family! Founded in 1994, The Heirloom Companies is considered the premier wood and ironworks manufacturer in the eastern United States. They offer a wide range of custom wood designs and hand forged iron and metal works. When first founded, The Heirloom Companies specialized in providing staircases, but has since expanded their products and services to include stairways, railings, balconies, furniture, fixtures and decorative pieces. The company works with homeowners, architects, general contractors and interior designs to provide premium, old-world craftsmanship with new-age technology. Flourish is excited to provide assistance in media and public...

Ten at the Top Announces Date for 2016 Upstate Regional Summit

Fortune Magazine’s senior editor to headline event themed around “Creating a Leading Region” Greenville, S.C. – Building on the successful 2014 Upstate Regional Summit: Re-Checking Our Reality, Ten at the Top is pleased to announce its 2016 Upstate Regional Summit – “Creating a Leading Region” – will take place on Tuesday, Sept. 13 at the TD Convention Center. The 2016 Summit will provide a unique opportunity for business, community and civic leaders, as well as interested stakeholders from across the region to share ideas and discuss how to work collaboratively to ensure the Upstate region continues to enhance the economic...

Why Marketing Based on Demographics Is Getting More Complex

For those who have worked in marketing, studied it, or familiarized themselves with it; you know any basic marketing strategy involves segmenting based on consumer demographics. Marketers have long bucketed consumers into categories by age, gender, income, and more. Traditional marketing lumps millions of people into one group, like “Baby Boomers”, and for the most part, consumers have accepted these generalizations. But does this concept still apply and work efficiently in continuously evolving markets?  What happens when consumers don’t act the way they are ”supposed to” or no longer fit their generalized mold? Research based on global trends has shown that...

Welcome, Currahee Club!

Flourish is excited to welcome Currahee Club to our client family! Currahee Club offers a variety of luxury living options ranging from cottages to manor home set in the gorgeous backdrop of the North Georgia mountains. The community features wooded sanctuaries, waterfronts, and expansive views, along with many amenities that create a rich club life. Currahee Club was developed by Arendale Holdings and is run by an award-winning team who pride themselves on a client-first service approach for all Currahee Club members. Flourish is excited to provide assistance in media and public relations for Currahee Club. We look forward to sharing all...

Do you know why I hired you?: Embracing “Devilish” internship to land your dream job

“You have no idea how many legends have walked these halls. And what’s worse, you don’t care. Because this place, where so many people would die to work, you only deign to work. And you want to know why she doesn’t kiss you on the forehead and give you a gold star on your homework at the end of the day. Wake up, sweetheart.” – Nigel, The Devil Wears Prada If you’re thinking this post is about a horrific internship experience that I had, you’re going to be disappointed. In fact, it’s about an internship that was the complete opposite...

We Sipped and We Shopped

Great food, fantastic finds and delicious drinks…what more could we ask for? Flourish was thrilled to host our Second Annual Holiday Sip and Shop last week for clients, friends and families. Vendors from around the state “set up shop” in our office to sell fabulous wears – just in time for the holidays! Guests shopped till they dropped as they made a list and checked it twice. This year’s Sip and Shop was very special to the Flourish Family and Greenville community as we honored Lindsey Bates Motley. A portion of all vendors’ sales, as well as proceeds from the...

Tips from Our Hostess

Entertaining in your home…the simple phrase can strike terror in some and joy in others. I grew up with parents who often hosted gatherings for friends and family, ranging from large holiday parties to smaller supper club dinners. The thing I remember most about these gatherings was how my parents always exuded an air of ease and simplicity in every party they hosted. Now trust me, I am not naive enough to believe that there were never those panicky, stress-inducing moments. Some certainly were large enough to recall, like the time sweet potatoes ended up covering the walls and ceiling...

With a Grateful Heart

We could not let this opportunity pass us without sharing how truly thankful we are this year. In the spirit of the season, the Flourish Team reflected on what we are grateful for both inside and outside our office. Jamie Prince, Founder and Principal While there are too many things to list here that I am grateful for, I will sum it up simply by saying that on a daily basis – not just on Thanksgiving – I am continually thankful for the people I am surrounded by, and fortunate enough to call team members. This includes our staff here...

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