Why Marketing Based on Demographics Is Getting More Complex

For those who have worked in marketing, studied it, or familiarized themselves with it; you know any basic marketing strategy involves segmenting based on consumer demographics. Marketers have long bucketed consumers into categories by age, gender, income, and more. Traditional marketing lumps millions of people into one group, like “Baby Boomers”, and for the most part, consumers have accepted these generalizations. But does this concept still apply and work efficiently in continuously evolving markets?  What happens when consumers don’t act the way they are ”supposed to” or no longer fit their generalized mold? Research based on global trends has shown that...

Welcome, Currahee Club!

Flourish is excited to welcome Currahee Club to our client family! Currahee Club offers a variety of luxury living options ranging from cottages to manor home set in the gorgeous backdrop of the North Georgia mountains. The community features wooded sanctuaries, waterfronts, and expansive views, along with many amenities that create a rich club life. Currahee Club was developed by Arendale Holdings and is run by an award-winning team who pride themselves on a client-first service approach for all Currahee Club members. Flourish is excited to provide assistance in media and public relations for Currahee Club. We look forward to sharing all...

Do you know why I hired you?: Embracing “Devilish” internship to land your dream job

“You have no idea how many legends have walked these halls. And what’s worse, you don’t care. Because this place, where so many people would die to work, you only deign to work. And you want to know why she doesn’t kiss you on the forehead and give you a gold star on your homework at the end of the day. Wake up, sweetheart.” – Nigel, The Devil Wears Prada If you’re thinking this post is about a horrific internship experience that I had, you’re going to be disappointed. In fact, it’s about an internship that was the complete opposite...

We Sipped and We Shopped

Great food, fantastic finds and delicious drinks…what more could we ask for? Flourish was thrilled to host our Second Annual Holiday Sip and Shop last week for clients, friends and families. Vendors from around the state “set up shop” in our office to sell fabulous wears – just in time for the holidays! Guests shopped till they dropped as they made a list and checked it twice. This year’s Sip and Shop was very special to the Flourish Family and Greenville community as we honored Lindsey Bates Motley. A portion of all vendors’ sales, as well as proceeds from the...

Tips from Our Hostess

Entertaining in your home…the simple phrase can strike terror in some and joy in others. I grew up with parents who often hosted gatherings for friends and family, ranging from large holiday parties to smaller supper club dinners. The thing I remember most about these gatherings was how my parents always exuded an air of ease and simplicity in every party they hosted. Now trust me, I am not naive enough to believe that there were never those panicky, stress-inducing moments. Some certainly were large enough to recall, like the time sweet potatoes ended up covering the walls and ceiling...

With a Grateful Heart

We could not let this opportunity pass us without sharing how truly thankful we are this year. In the spirit of the season, the Flourish Team reflected on what we are grateful for both inside and outside our office. Jamie Prince, Founder and Principal While there are too many things to list here that I am grateful for, I will sum it up simply by saying that on a daily basis – not just on Thanksgiving – I am continually thankful for the people I am surrounded by, and fortunate enough to call team members. This includes our staff here...

Medical Group of the Carolinas Opens Practice in Mountain Park Village

MGC–Family Medicine–Mountain Park provides comprehensive healthcare for all ages TRAVELERS REST, S.C. – The Cliffs is thrilled to announce a family medicine office has opened in Mountain Park Village and is accepting new patients. Medical Group of the Carolinas (MGC), Spartanburg Regional Healthcare System’s physician group, opened its practice in October and offers comprehensive health care for all ages. “To have one of South Carolina’s top hospital systems open its practice in the Village at Mountain Park is undeniably a great addition for members of The Cliffs and further supports our dedication to wellness and active living,” said David Sawyer,...

The Cliffs at Mountain Park Recognized by Audubon for Environmental Excellence

Mountain Park receives Certified Audubon Cooperative Sanctuary Designation  MARIETTA, S.C. – The Cliffs at Mountain Park has earned a “Certified Audubon Cooperative Sanctuary” designation through the Audubon Cooperative Sanctuary Program for Golf Courses. The Cliffs at Mountain Park is one of only 24 golf courses in South Carolina and 888 in the world to hold the title of Audubon Cooperative Sanctuary. “The Cliffs at Mountain Park has shown a strong commitment to its environmental program,” said Tara Pepperman, Director of Cooperative Sanctuary Programs at Audubon International. “They are to be commended for their efforts to provide a sanctuary for wildlife...

George Hincapie to ride in the 2016 Assault on Mount Mitchell

The Freewheelers Cycling Association is pleased to announce that internationally-acclaimed retired professional cyclist George Hincapie will be riding in the 2016 Assault on Mount Mitchell, scheduled for May 16, 2016. Hincapie, a world-champion cyclist with many professional victories to his credit, is no stranger to The Assaults course as he has ridden the course several times. “I am excited to be partnering up with The Assaults once again,” stated George Hincapie. “The Assaults is one of the original mass participation cycling events in the Western Carolinas, and Hincapie Sports is also proud to be the jersey provider for the ride....

The Cliffs Golf Courses Ranked Among America’s Top 100 by Golfweek Rates

Mountain Park advances; Keowee Vineyards stays strong; and Walnut Cove makes the list for the first time  Travelers Rest, S.C. – When Golfweek’s Ultimate Guide to Golf 2016 hit newsstands last week, The Cliffs made quite an impression, even at first glance. Signature hole no. 13 on The Cliffs at Glassy golf course graces the cover of this year’s publication. In addition, three of The Cliffs’ golf courses were rated and ranked in the Top 100 Residential Courses in America: The Cliffs at Mountain Park (designer: Gary Player), The Cliffs at Keowee Vineyards (designer: Tom Fazio), and The Cliffs at...

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