Forty-First Annual Assaults on Mt. Mitchell and Marion Announced

Cycling Event Set for May 2016 Opens Registration, New Website Unveiled  SPARTANBURG, S.C. – Today, the Freewheelers Cycling Association opened public registration for the 2016 Assaults on Mt. Mitchell and Marion, which is set for Monday, May 16, 2016. This one-day century ride, known as the Southeast’s Premier Cycling Experience, attracts nearly 1,000 cyclists from around the world each year. Cyclists can register for the Assault on Marion, which is a shorter, 74.2-mile ride from downtown Spartanburg, S.C. to Tom Johnson Campground in Marion, N.C., or the Assault on Mt. Mitchell, a 102.7-mile climb from downtown Spartanburg to the summit...

Our Work: Greenville Water System By The Numbers

Flourish teamed up with Greenville Water System to produce a new fact sheet piece for the company to use for various meetings and events. The goal was to create a piece that was aesthetically interesting, while conveying key stats and facts in an easy-to-read manner. Flourish provided copy and creative management for the “By the Numbers” piece, building upon previous brochures the company used in the past. We envisioned a sleek and clean (dare we say fluid?) design consistent with Greenville Water System’s current brand style and color scheme. Greenville Water System has been providing exceptional water service to the...

The Cliffs Website Receives Outstanding Achievement Award

CliffsLiving.com establishes a name in technology TRAVELERS REST, S.C. – Web Marketing Association (WMA) recently recognized The Cliffs’ new website CliffsLiving.com with the 2015 WebAward for Outstanding Achievement in Web Development. The site received the award of “Real Estate Standard of Excellence” at the annual WebAward Competition. Now in its 17th year, the WebAwards are recognized as the premier industry based Website Award program in the world. The Cliffs is thrilled to receive this award in conjunction with eHouse Studios, a Charleston-based strategic UX/UI design firm. In addition to the WMA award, The Cliffs and eHouse Studios were recognized at...

DISLIKE! The Importance of Social Graces on Facebook

A few weeks ago, Facebook CEO Mark Zuckerberg confirmed that its development team was working on a “dislike” button as a counter to the “like” button. For years, there has been a running conversation about the desire for a dislike button, and Facebook is finally addressing the call. But what exactly does this mean for the spirit of social media or the social media landscape? Facebook has always been hesitant to add a dislike button feature, as they felt it would create discontent and even animosity among users. Now, the company feels it is important to provide another way to...

Greenville Women Giving Hosts Middle School Matters Initiative

First Spotlight Event of 10th Anniversary Season WHAT:            Greenville Women Giving, a women’s collective giving organization celebrating its 10th annual season of giving to the Greenville community, will host the first of a series of five planned spotlight events on Wednesday, October 21. The Keeping Students “on Track” event will highlight one of Greenville Women Giving’s five core grant funding areas: education. The luncheon will share how the $3 million grant has been used to keep at-risk middle school students on track to graduate from high school and will feature a panel discussion moderated by Tobi Kinsell, Director of OnTrack...

Welcome, Gabriel Builders, Inc.!

Flourish is pleased to welcome Gabriel Builders, Inc. to our client family! Gabriel Builders is a premier, award-winning team with homes across Upstate South Carolina and Western North Carolina. They pride themselves not only for their handcrafted homes and attention to detail, but also on the lifelong relationships created with these homeowners. Gabriel Builders has been recognized as the 2015 Ocean Home Platinum List Custom Home Builder of the Year, 2014 NAHB National Custom Home Builder of the Year and the BB&T Southern Home and the Garden Bridge Awards’ Best of 2014, among several other honors. They are also a...

The Cliffs Completes $525,000 in Golf Course Enhancements

TRAVELERS REST, S.C. – In perfect time for the iconic fall season of golf, The Cliffs announced today that it has completed a three-month long renovation process, investing more than $525,000 to enhance its two most mature, award-winning championship golf courses: The Cliffs at Glassy and The Cliffs Valley. “We are excited about the recent enhancement to The Cliffs at Glassy practice facility. For agronomic reasons this was a big step to help us manage our traffic, but the fun part is we now have a practice area that better replicates the experience to be had on the course,” stated...

Cliffs Residents Outreach Raise $43,000 for Pickens County Schools

Residents of The Cliffs at Keowee Vineyards impact local schools SUNSET, S.C. – On Sept. 10, the Cliffs Resident Outreach of The Cliffs at Keowee Vineyards (CRO – Vineyards) announced a total of $43,000 was raised for Pickens County Schools at its Amazing Race & Party in the Outback fundraiser hosted on in August. The monies raised will enable CRO – Vineyards to support Holly Springs Elementary School’s educational programs for the 2015-16 school year, provide emergency nutritional, medical and dental assistance to area families in need, and provide a new Parents as Learners (PALs) program, which encourages Pickens County...

Priority One Security Promotes Kelsey Reid

Priority One Security, a privately owned and operated security integration company, recently promoted Kelsey Reid. Reid, who has been with Priority One Security for two years, will step into the newly created role of Account Manager in the customer service department. Prior to joining the Priority One Security team, Reid held similar customer support positions at Budweiser of Greenville and Francis Wholesale. He is a graduate of The Citadel, The Military College of South Carolina. “Kelsey has been an asset to Priority One Security since he joined our team,” says Bill Francis, Jr., Vice President of Sales and Marketing. “This...

Mere Girls: Five Takeaways from Darla Moore

Fifteen years ago, when I worked for Martha Stewart, we attended the annual Employee Meeting in a cavernous hall in New York. After finding a seat, hundreds of us settled and awaited the keynote address by none other than Darla Moore. At that time, I was in the very early stages of my career. I was a “mere girl” from the Deep South who arrived in New York with a law school scholarship (that I subsequently gave up out of a longing for more creative work) and an innate confidence I can thank my parents for. No other connections. No...

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