It’s no shock the digital space is oversaturated with advertisements, and with that “clutter” comes frustrated consumers struggling to tune ads out, leading customers to navigate nontraditional avenues to consume information. Who wants to see generic advertisements with unsupported claims – how are we supposed to decipher what products or services are trustworthy? Cue the social influencer. Ah, the social influencer: the newest marketing weapon of the digital age. To many, an “influencer” is considered a widely-known (and widely-followed) celebrity who endorses a product via social media. Look a bit deeper, and you will find an entire universe of these...
Social Influencers: The Trendy and Trustworthy
