Social Influencers: The Trendy and Trustworthy

It’s no shock the digital space is oversaturated with advertisements, and with that “clutter” comes frustrated consumers struggling to tune ads out, leading customers to navigate nontraditional avenues to consume information. Who wants to see generic advertisements with unsupported claims – how are we supposed to decipher what products or services are trustworthy? Cue the social influencer. Ah, the social influencer: the newest marketing weapon of the digital age. To many, an “influencer” is considered a widely-known (and widely-followed) celebrity who endorses a product via social media. Look a bit deeper, and you will find an entire universe of these...

Currahee Club Earns Three “The Best of the Best” Awards

ideal-LIVING honors Currahee Club in annual awards  Lake Hartwell, TOCCOA, G.A.  – Currahee Club, a Southern Living-inspired community in North Georgia, was recently honored multiple times by ideal-LIVING magazine. Currahee Club received three “Best of the Best” awards during the magazine’s annual recognition of cities, towns and residential communities across the nation. Currahee Club was tapped as “Best of the Best” in the following categories: “Best Lake Communities,” “Best Nature Trails” and “Best Culinary Events.” “It’s always a delight to gain national acclaim from our industry experts, especially when they are as esteemed as ideal-LIVING Magazine,” said Andrew Ward, President...

NASCAR Champion Jimmie Johnson to ride in the 2016 Assault on Mount Mitchell

The Freewheelers Cycling Association is excited to announce six-time NASCAR Sprint Cup Series Champion Jimmie Johnson will be riding in the 2016 Assault on Mount Mitchell, taking place Monday, May 16. Johnson, driver of the No. 48 Lowe’s Chevrolet for Hendrick Motorsports, has a deep-rooted appreciation for the cycling world, and enjoys participating in century rides and triathlons. Johnson, who has always placed a high priority on fitness, began competing in triathlons in 2012, fitting training and events into his busy NASCAR schedule. He often approaches an athletic competition in the same manner he would a NASCAR race – utilizing...

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